I conceptualized and designed this renewal notice for Plazm magazine. "The time has come to recycle your subscription" was copy that I suggested, but was dropped from the final. The idea here was the mailer was "recyclable", but not in the conventional sense; it could be re-used by simply folding it inside-out and taping or stapling it with the payment inside and sending it back to the magazine--so there was no waste, or trash on the subscriber's side (if they chose to renew, that is)!